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OPINION: Businesses that place emphasis on corporate social responsibility, or CSR, are attracting a growing share of consumer goodwill and spending.

Put simply, CSR is a social or charitable initiative by which a socially conscious organisation engages in a business initiative or series of activities with a view of giving back to the community.  

Those initiatives often involve partnering with a charitable organisation, community group or not-for-profit outfit and might involve offering pro...